9 April. Utopia, Book II.
Remote Class Instructions
- 1. INDEPENDENT CONFERENCES CANCELLED. I apologize for the inconvenience, but I have had to cancel the Independent Conferences because I am having bandwidth issues in my neighborhood and cannot reliably host video conferences for as many hours as needed. Instead of face to face conferences, I will hold drop in hours in Canvas Web Conferences. You will receive an email that lets you know when the drop-in hours begin.
- 2. Watch the video below
- 3. Upload/embed your PD5: Advertising Your Future (Brochure or Flyer advertising your future world) to your Google doc, which is linked to your name in the table below. Please have your PD5 completed by Wednesday, April 15th at 11:59.
- 4. Don’t hesitate to email me with any questions
Class Plan Video
The video covers the following topics:
- 1. Overview of More’s Utopia, Book II
- 2. Overview of Brochure/Flyer Models
- 2. Overview of Brochure/Flyer composition tools & PD5
Visualizing Your Future
- From its very first publication in 1516, More’s Utopia, was typically published with a “garland of humanist testimonials” (Robert Adams 112), and visual images. Shakespeare’s Tempest echoes these “testimonials” in Gonzalo’s speech, the twin rebellion plots, and Prospero’s plans. Taken together these textual moments provide an antecedent for a a kind-of “advertising” that figures the possibility of reaching the future in the present. To help focus your New Future drafts and to explore the elements of the genre, we are going to first review the verbal and visual rhetorical elements in Utopia, Book II, review a few examples of contemporary advertising, and then design our own brochures to advertise our future world.
How, according to Raphael Hythloday, Utopia transformed the element of society assigned you to solve some of the problems plaguing 16th c. England?
- 1. Geography, city and/or neighborhood planning
- 2. Interpersonal and social relationships
- 3. Labor Practices and/or slavery
- 4. Economic Practices
- 5. Religion and moral philosophy
- 6. Travel, transportation, and/or trade
- 7. Education
- 8. Law/Government
- 9. Health Care/Mental Health
- 10. Natural world/environment
Part II. Advertisement Models
I am going to briefly review analyze the following, which I invite you to use as models. Please also see these student composed brochure/flyers
- 1. What do the advertisements promise?
- 2. What sorts of assumptions do the advertisements make about their audiences?
- 3. What sorts of visual and verbal rhetoric do the advertisements promise to persuade their audiences?
Flyer Design W/S
We’ll complete the following to draft our own flyer:
- 1. What is the purpose of your flyer and who is the audience? Do you want people to come to your imagined future? Do you want share its solutions with others? Do you want to gloss over its dangers?
- 2. Spend some time searching for images online that you think best represent your future world
- 3. Spend a few minutes thinking about what, if any, language you want to include on the flyer in addition to the title.
- 4. Draw or draft the flyer in a tool as Adobe Spark OR Canva. So take 10 or so minutes to explore those tools and remember for full credit on PD5, you need the name of your future world and at least two images.